ABOUT US
We Are AXD
AXD is a B2B marketing agency based in the UK. We are a team of software and technology experts. We specialise in making complex B2B products & services easy to discern for English-speaking audiences.
We help our global clients with copywriting, search engine optimisation, link building, and consultation, providing leadership, guidance, and action.
We've been there and done it, working in and around tech companies from start-up to exit
Team AXD
Meet our leaders
Alan is an experienced SaaS & tech Marketing Director specialising in strategy & digital.
Sherry is a revenue-focused SaaS sales leader with a proven record in ABM & leading sales teams.
Katie is a qualified marketing pro with 10 years experience leading an EdTech marketing function.
Our Story
Formed on the back of many years of honing skills across several tech companies in the UK
Unlike many agencies, our expertise comes from lived experience working within SaaS and technology companies, leading the business, the marketing, and the sales departments.
At the helm of AXD is Alan, a commercially driven marketer who specialises in strategy, brand, and digital marketing. He has been involved in start-ups at every stage of their cycle, from formation to scale-up and exit. Alan has an MSc in Business & Marketing and professional qualifications from the Chartered Institute of Marketing and the Institute of Directors.
Sherry has a wealth of experience when it comes to creating sustainable business growth. With 10-years of experience in EdTech, Sherry has a deep understanding of selling technology and leading sales & marketing teams, and qualifications in sales, account management, and marketing.
Values Over Everything
1. We work hard
We are generous with our time and resources.
2. We work together
We believe in the collective effort. We work in partnerships - as a team & with our clients.
3. We work with integrity
We do the right thing when nobody is watching. We build for the long-term, leaving clients in a better position than we found them.
4. We work with likeminded people
We work with people who share our values, helping the good guys & great products on their growth journey.
Our Formation
10 years together
Team AXD go back a long way, coming together over 10 years ago to deliver a decade of success for a young SaaS business. We had a great time working together - building teams, winning awards, and growing to market leadership status.
As we grew up, got married, got dogs (that's Batman, our very own Caped Crusader), had kids, we wanted to align our individual values with the work that we did, and to create a platform for us to share our skills & growth knowledge with other SaaS and tech companies... And so AXD was born.
At its core, our marketing is about bringing people together. We have experienced the power of people, the power of communities and the power of engagement in building an established, profitable, market leader. We are now primed and ready to bring that power to your business.
AXD is a search engine marketing agency based in Manchester, UK.