Meet the team

Meet Alan, our experienced company director and marketing professional with over 15 years of leading SaaS & tech businesses. Alan has an impressive track record of helping companies win awards, attract investment, supporting business leaders with growth & exit.

At AXD, Alan leads the content strategy for our clients. He is a passionate advocate for technology and is always looking for new and innovative ways to stay ahead of the curve. With his wealth of expertise, Alan brings a strategic mindset to every project, always striving to achieve the best results for our clients. Alan's ability to communicate complex ideas effectively is second to none and his super diligent approach ensures that every piece of content produced exceeds customer expectations.  

In his spare time, Alan enjoys staying up-to-date with the latest tech trends and exploring new technologies. He is also a keen traveller and enjoys experiencing new cultures and cuisines around the world.

Meet Sherry, our growth-focused sales leader with a wealth of experience in education, SaaS, and technology. Sherry understands how to develop B2B sales & marketing copy for business growth. Sherry has a proven track record of delivering compelling content and leading successful content strategies to support the sales cycle.

At AXD, Sherry plays a pivotal role in our content creation process, ensuring every piece of content is of the highest quality. As the last checkpoint before content is delivered to clients, Sherry uses her vast knowledge and experience to work with our copywriters to perfect every piece of content, ensuring that it meets our client's expectations and aligns with their sales goals. Sherry's passion for sales and content marketing shines through in every project she works on. Her dedication to achieving sustainable business growth for our clients is evident in the results she delivers.  

In her free time, Sherry enjoys staying active, travelling, and spending time with her family.

Meet Tom, our technical copywriter with a passion for wordplay, who joined team AXD in March 2024. Tom loves learning about technology, whether old and iconic or the latest trends and techniques, ultimately stemming from a long love of video games and hardware. A past life as a blog and guide writer, list connoisseur and reviewer set his passion for writing in motion and now here he is.  

At AXD, Tom plays a key role in delivering creative copy, both for our own marketing and for clients. With a keen eye for detail, Tom is committed to delivering accurate, on-point writing that reflects and surpasses client brand, needs, and expectations.

In his spare time, Tom is a keen runner, avid video game enthusiast, and football fanatic. He loves travelling the world and was particularly enamoured by his time in the technological marvel that is Tokyo.

Meet Kay, our talented marketing assistant who joined team AXD in March 2023. Kay is a creative individual who loves learning about technology and staying up-to-date with the latest trends and best practices in content marketing. Her passion for marketing and dedication to delivering results shine through in every project she works on. She is committed to understanding our clients' needs and providing them with the best possible service and support.

At AXD, Kay plays a key role in our content creation process, ensuring that our clients are updated every step of the way. She is skilled at conducting market research, marketing campaigns, and managing social media platforms, driving engagement and brand awareness.

Kay enjoys socialising with friends and spending time with her dog Snoop in her free time.