As CEO of Affinity Group, Andy Morgan oversees a global business with offices in the Isle of Man, Cayman Islands, Miami, and Malta. Affinity operates across diverse sectors - including corporate services, trust and fiduciary, yacht and marine management.
Despite his extensive experience, board positions, and industry leadership roles, Andy faced the challenge of amplifying his personal brand to reflect his influence across multiple regions and new sectors. With a demanding schedule and global responsibilities, he needed a strategic approach to positioning himself as a thought leader, one that could consistently communicate his expertise, expand his network, and strengthen Affinity’s brand visibility through his own profile.
We partnered with Andy to create and manage a comprehensive personal branding strategy that highlighted his leadership and industry authority. This involved managing his LinkedIn presence and wider social content, curating thought leadership pieces, and showcasing his activity from around the world. We published high-quality content covering corporate services, trust, marine, and wealth management, while ensuring each post reflected Andy’s voice and perspective.
We supported his participation in events and industry forums by creating tailored content to support his speeches, awards, and achievements. From scripting and storytelling to visual content, we ensured his personal brand consistently reinforced his role as a trusted voice in financial and fiduciary services. This approach positioned Andy not only as the face of Affinity Group but also as a globally recognised leader in his field.
The results have been significant. Andy’s audience and engagement on LinkedIn have grown consistently, with his content now reaching decision-makers, peers, and influencers across multiple industries. His thought leadership has been amplified, showcasing him as a go-to expert in corporate services, wealth management, sports and marine sectors.
Andy has won multiple awards - including Outstanding Individual of the Year at the Citywealth IFC Awards, and he continues to influence policy and direction through his board positions with the Isle of Man Association of Corporate Service Providers and the Isle of Man’s e-Gaming Strategic Advisory Board. Our ongoing support has elevated his personal brand to match his professional achievements, ensuring his voice is heard across the global markets where Affinity operates.
Transforming complex data solutions into clear, compelling storytelling.
Delivering high-quality campaigns as an invisible extension of teams.
