The automotive refinishing and repair industry is traditionally dominated by experienced, long-standing professionals with decades of expertise. For a younger voice like Chris Jevons, breaking through that established hierarchy and being recognised as a credible leader was a significant challenge. Despite his knowledge and insights, Chris needed a strong personal brand and a consistent platform to share his knowledge, position himself as a thought leader, and build influence in a competitive, highly traditional sector.
We partnered with Chris to craft and execute a comprehensive personal branding strategy that amplified his voice and presence in the automotive refinishing space. This began with managing his LinkedIn profile, where we developed and distributed high-quality content - including ebooks, infographics, slide decks, and social posts - that showcased his knowledge and provided value to his audience.
To further elevate his brand, we created scripts and produced a professional video series, designed for distribution across his social platforms. These videos positioned Chris as a trusted source of insights on industry challenges and opportunities, while reinforcing his credibility. Beyond digital content, we strategically targeted opportunities for event speaking and podcast appearances, ensuring Chris’s expertise reached a wider audience and allowed him to engage directly with industry stakeholders.
The results have been transformative. Chris quickly established himself as a go-to leader in the automotive tape and refinishing sector. His LinkedIn following has grown substantially, fuelled by consistent, insightful content that resonates with both peers and decision-makers in the industry. The video series has further elevated his profile, strengthening his reputation as an expert who not only understands industry challenges but also contributes to meaningful conversations about its future.
Within a short period, Chris has become a recognised influencer in his sector - respected for his knowledge, sought after for his insights, and well on his way to becoming one of the most trusted voices in automotive refinishing. Our ongoing support ensures that his personal brand continues to grow in alignment with his long-term ambitions.
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