The impacts of content marketing and SEO
Telling people you're good at something is easy. Anybody can do that.
But the experts - that's us, by the way - don't waste time blowing out hot air; they prefer to show people what they can do.
One thing we do really (really) well is content marketing. And here's the proof.
We'll bring more people to your site
You need to be ranking on the 1st page of Google. It's just a fact. Almost 80% of people (i.e. potential customers) never scroll past the first page. Can you blame them? It gets really messy down there after the first couple of pages; you don't want to be associated with THAT type of content.
We're great at helping pages rank higher and generating more organic website traffic. Some people - including our clients - would say we're absolutely incredible at it. We tend to agree.
We've helped over 1,000 pages appear on Google's 1st page, attracting more than 100,000 unique site visitors.
We'll lower your customer acquisition costs
Pay-per-click (PPC) advertising is OK. It can get you to the top of Google, but only if you're willing to pay for it. Plus, you'll have to carry on paying if you want to stay there. Those costs WILL add up, and your long-term ROI WILL go down.
We don't mess around with PPC campaigns at AXD. We're SEO and content marketing guys. We create blogs and articles that are searchable, clickable, and shareable.
Our high-quality content engages your customers, demonstrates your expertise, and organically drives traffic to your site. It's a sustainable, highly cost-effective online marketing approach for targeting the type of customers looking to buy from you. You'll never have to pay for a click or a share again.
We'll find you better leads
What do telemarketers, door-to-door salespeople, and Facebook have in common? They all use something called 'interruption marketing.' You might not have heard of it, but you've definitely been a 'victim' of it. Interruption marketing is just a fancy term for when companies bombard you with unwanted messages at the worst possible times.
Interruption marketing can be annoying for customers and bad for your brand. By doing it, you're bringing yourself down to the level of a PPI company. And you're better than that; you're MUCH better than that.
We don't do interruption marketing, obviously. Instead, we generate quality leads by creating content your customers are searching for.
We bring your target audience to you by offering valuable content and authoritative information. And this non-'salesy' (but actually very salesy) approach works, and it helps our clients double their average lead growth rate within the first 12 months. And yes, we did say double.
We'll help your sales team convert those leads
Content marketing is a powerful tool for building relationships and trust with prospects. After all, what is more endearing than receiving helpful, relevant information to support you in your 9 til 5?
Sharing high-quality content allows your sales teams to stand out from the competition, show their expertise and build credibility with potential customers. Plus, it provides an awesome excuse to reach out, with a personalised email and say "Hi!".
Content marketing can help sales teams succeed by:
- helping teams nurture relationships and build trust with their prospects.
- converting leads into customers by providing relevant information at each stage of the buyer’s journey.
- reducing your reliance on your sales team.
Done right, content marketing can even generate revenue from your marketing function. Now there's a crazy concept - a marketing function that provides a return on investment!
We'll tell people what you're all about
You can't hard sell products and services anymore. Today's customers and clients demand more. They don't want to be sold to; they want to partner with brands they trust. And they want to buy from brands that share their values and ethical concerns.
So how do you tell customers what you and your company are all about? The answer is simple: content.
Content is your brand's voice. It's an opportunity to speak to your customers directly, telling them who you are, how great you are, and where they can find you.
We create content that illustrates precisely what you do and why you do it better than anyone else. It's simple. More clicks, more leads, and more sales. We help companies like yours get what they need to grow fast.
Book your free discovery call today.