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People trust people more than brands. That means your personal brand can be your most valuable business asset.
• 92% of buyers trust recommendations from individuals compared to 33% who trust company messages.
• 73% trust personal branding over traditional marketing.
• 70% of entrepreneurs credit personal branding for business growth.
• 82% of people are more likely to trust a company when its senior executives are active on social media.
These figures show why building a personal brand is so important. Whether you’re an entrepreneur, business leader, or aspiring content creator, a strong personal brand can establish your authority, build trust, and differentiate you in your market.
Here are seven steps to help you do just that.
1. Develop a creative angle that stands out
Simply being a “solution provider” is not enough in a crowded market. Standing out requires a creative angle in your industry that makes you memorable.
Decide whether you want to be:
• An informative, fact-based resource
• A storyteller who shares lessons through experiences
Also consider how you present your content — through distinctive visuals, a signature style on social media, or a recognisable intro on your podcast. Your creativity is the foundation of a strong brand identity.
2. Build credibility with proof
Professionals with a strong personal brand earn on average 25% more.
Show your value through:
• Case studies that demonstrate real results
• Testimonials from clients or peers
• Industry statistics and insights to position yourself as a trusted expert
• Proof builds authority and reassures your audience that you deliver.
3. Leverage the power of video
Video continues to outperform other formats — and in 2025, short videos under 60 seconds are especially effective.
Quick, digestible video content can:
• Provide value fast
• Deliver thought leadership
• Showcase your personality in a way text alone can’t
Do some research to find out which formats resonate most in your industry. Short-form may dominate, but long-form (e.g., YouTube or podcasts) might be better for your audience.
4. Actively engage with your audience
Great content is important, but how you interact matters just as much. Many people focus on what they post while overlooking their presence in comment sections, direct messages, or live chats.
If you’re not responding or starting conversations, you’re missing opportunities to build a community. Authentic engagement reinforces your brand values and makes followers feel connected.
5. Focus on action over perfection
Perfectionism can stall your progress. Your personal brand will evolve — and that’s part of the process.
It takes five to seven touchpoints for someone to remember your brand, so consistency matters as much as quality. Keep sharing valuable content, and your community will grow over time.
6. Keep your brand evolving
Consistency is essential, but predictability can lead to disengagement. Don’t get stuck repeating what’s worked before — experiment with formats, topics, and platforms.
Stay aware of:
• Industry trends
• New channels your audience is using
• Opportunities for an omnichannel approach to create more personalised experiences
Adapting ensures your brand stays relevant and appealing.
7. Be real and tell your story
Authenticity is the foundation of trust.
Ask yourself:
• What values do I stand for?
• How will I provide genuine value?
Once you’re clear on your “why,” tell your story. 80% of UK adults agree storytelling is good for branding, so be bold in sharing what drives you. Letting people see the person behind the brand creates stronger connections.
How AXD can help
Half of professionals struggle to define their brand identity, and a third say they lack time for personal branding. That’s where we come in.
Our step-by-step approach
• Personal brand audit – We explore your values, goals, and positioning to create a clear brand strategy.
• Strategy development – We create a customised plan, including content ideas designed to showcase your expertise.
• Building the foundations – We optimise your profile, building cohesive visuals, and branded assets ready for use.
• Content creation – We expertly write and design content aligned with your voice and authority.
• Social media – We manage your social content, including posting and supporting comments, connections, and outreach.
• Industry opportunities – We seek speaking engagements, media features, and recognition to position you as a thought leader.
Ready to grow your personal brand?
Email us at hello@axd.agency — we’ll help you build authority, stand out in your industry, and connect with your audience in a meaningful way.
