5 SEO tactics to include in your SaaS Marketing Plan
If you're a business owner who's looking to improve your website's search engine ranking, you'll want to read on. We’ve built content hubs from zero to 20,000 organic monthly visitors, and in this post, we'll outline five tactics that will help you do the same. These tactics are easy to implement, and if applied effectively, in time should give you a good boost in traffic. So, without further ado, let's get started!
1. Optimise website for page speed
Website speed gives the first impression of your business. When people visit your website, you might not get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off and stop them from returning.
High-performing websites result in returning visitors, low bounce rates, higher conversions, engagement, and better user experience. Slow websites will cost money and damage reputation. By reducing the page load time, you will positively impact conversion rates and revenue!
There are a few key things you can do to optimise your website for page speed. First, make sure that your code is clean and well-organised. Second, minimise HTTP requests by using CSS sprites and combining files where possible. Third, use a content delivery network (CDN) to improve loading times for visitors from around the world. Lastly, make sure that all your images are properly compressed. By following these tips, you can help ensure that your website loads quickly and efficiently for all visitors.
2. Perform keyword research
As part of your SEO strategy, keyword research is critical to identify the right keywords that will bring relevant traffic to your website. The best way to approach keyword research is to think like your target customer. What would they search for when looking for a product or service like yours? Once you have a list of potential keywords, you can use tools like Google Keyword Planner to help you determine which keywords are most popular and have the highest search volume.
Including the right keywords in your website content is essential to ensure that your site appears in search engine results pages (SERPs) when people are searching for those terms.
Try to take advantage of long-tail keywords, which are longer, more specific phrases that tend to have less competition than shorter, more general keywords. These can be especially effective for SaaS businesses, as they can help you target a niche market.
Finally, don't forget about local SEO! If you're targeting customers in a specific geographic area, be sure to include relevant local content.
3. Create marketing content around long and short-tail keywords
Long-tail keywords are an important SEO tactic. These more specific and longer phrases get less traffic, but they have a higher conversion value because of their precision in targeting what you're selling, as well as being found by new audiences motivated to buy.
To optimise your chances of ranking for long-tail keywords, create content that is highly relevant and targeted to those keywords. In addition, promote your content through social media and other channels to get exposure for the keywords you're targeting. By including long-tail keywords in your marketing content, you can improve your chances of ranking in search engines and drive targeted traffic to your website.
Short tail keywords are search terms that are made up of no more than three words. They refer to very broad topics rather than highly specific search queries.
Optimising your website for short-tail keywords works because these words have the most searches per month and make up almost 20% of all search engine queries. They will probably carry high competition, so you will need to build better content to reach those potential customers with organic traffic. To do this build detailed long-form content and include the keywords in the title, headings, throughout the body of the piece, and in the metadata.
4. Create marketing content around backlink opportunities
If you're looking to improve your SEO, one of the best things you can do is focus on creating content that will attract backlinks. By creating informative content, you can encourage other websites to link back to your site, which will help boost your search engine ranking. Here are a few tips for creating backlink-worthy content:
1. Write detailed and comprehensive guides
2. Create informative infographics
3. Research and write expert roundups
4. Record helpful video tutorials
5. Publish in-depth case studies
5. Optimise web pages for conversions with on-page analytics, VSLs, & downloads
To optimise your web pages for conversions, you should include calls to action (CTAs) that encourage visitors to take the next step. Your CTAs should be clear and concise, and they should be placed in strategic locations on your website. You should also make sure that your website is easy to navigate so that visitors can find what they're looking for quickly and easily.
Gated content is a great tactic to use, but make sure the user experience is as simple and non-invasive as possible. By requiring users to fill out a form or sign up for a newsletter before they can access your content, you can ensure that only relevant and interested users are viewing it. This will help you generate leads and build your email list.
Finally, you should test different versions of your web pages to see which ones convert the most visitors into customers or clients.
Over to you...
When it comes to marketing your SaaS product, SEO and content marketing should be two of your top priorities. Why? Because without a solid SEO strategy, your website and blog content may never be seen by potential customers. And without compelling, targeted content, you won’t be able to convert organic leads into paying customers.
If you would like us to help you develop your marketing content, get in touch. Our team has experience writing high-quality content for a wide range of companies. We can help you create an inbound marketing funnel to provide your sales team with the warm leads they need to grow your business.