Podcasts have come a long way since Apple created iTunes. As of 2025, there are 584.1 million podcast listeners worldwide, with over 80% of these listeners belonging to Gen Z and Millennials. The market is projected to reach $ 651 million by 2027, representing a 28.5% increase from 2023. For business leaders or creators seeking to develop a personal brand, podcasts have become a go-to channel for building an intimate connection with their audience. In this article, we cover exactly how to leverage podcasts to grow a strong personal brand.
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People trust people more than brands. That means your personal brand can be your most valuable business asset. Whether you’re an entrepreneur, business leader, or aspiring content creator, a strong personal brand can establish your authority, build trust, and differentiate you in your market.
